Bata South Africa's Toughees “For Every Kind of Tough” back-to-school campaign celebrated the strength and perseverance of young South Africans. Backed by Springbok rugby star Makazole Mapimpi and a group of inspiring youth, the campaign showcased the many forms of toughness—physical, emotional, and mental.​

For over 70 years, Toughees has stood for resilience, creating durable, locally made school shoes designed for active children.