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The Tomy Story

South Africa's Original Canvas

The year was 1964, and somewhere in South Africa a small shoe brand* was about to break onto the scene and change the way people looked at their sneakers for good. (*That’s us.)

Hard shoes were the norm back then, even though they offered very little in terms of comfort and style. So, we gave South Africans something different: the original canvas sneaker. We never could have prepared ourselves for what happened next. All of a sudden, people were wearing Tomys everywhere from work to weekend braais. The shoe we created for commuting and casual wear became an icon that’s still recognisable to this day.

Made with every kind of Women in Mind

Specially designed to combat the discomfort of wearing shoes in Southern Africa’s dry local climate and walking on the hard ground, our iconic canvas sneaker was deeply influenced by the women at the time. Women were looking for more comfort from their shoes, but also more durability and versatility. That’s what they got with the Tomy Original Canvas Sneaker. (Because what’s a woman without her go-to pair of sneakers, right?)

Sneakers to match your style

Fast forward nearly 60 years with a team led by and made up of mostly women, and we know how important it is to keep up with the latest sneaker trends. Now, our collections feature all the colours, styles and silhouettes South African women love to wear. That’s what makes Tomy so special; we’re a team of women, making sneakers for women.

Walking the Walk for Women Kind

When we say that women are at the heart of everything we do, we mean it. That’s why proceeds from Womenkind go towards supporting and uplifting women and girls across South Africa—because real change starts with community and care.​

So, thank you for making Tomy part of your journey. Whether we’ve walked with you across campus, helped you through your first waitressing shifts, or danced with you at your best friend’s wedding—it’s an honor to have been there for life’s big (and little) moments.